How To… Graph conversion rates on your site
GoTryTHIS can graph the conversions throughout your site, on banner ads, and on HTML emails. We will be expanding these features in the future, so please send your suggestions.
To graph conversion rates on your site, each page in the process needs either a GoTryTHIS tracking image or the link to the next step needs to be a GoTryTHIS link instead of a direct link. You can use any combination of the two techniques within a single sales process.
In each case, name the tracking image link or link to the next step a name that indicates what step they are on, such as, “1. Landing Page”, “2. Order Page”, and “3. Purchase”. Also, give each step a common tag such as “Conversions on My Site”, so you can click on the tag to bring up the process.
Then put the tracking images on the appropriate pages or replace the destination URLs with your new GoTryTHIS links in the forms and links that take you through the process from page to page. (You can pass GET variables through GoTryTHIS links in forms.)
Now when you click on the tag to bring up all your conversion links, you will see a graph of the traffic to each page so you can see what is going on in the process.
Example:
- Link Names: “1. Opt-In Page”, “2. Sales Page”, “3. Order Page”, “4. Purchased!”
- All with tag: “MySite Conversions”Example Link Detail:
- Name: “1. Opt-In Page”
- Tag: “MySite Conversions”
- Redirect: “mysite.com/Tracking/OptinPage.php” (This folder and file should not and do not exist.)
- To URL: “mysite.com/images/tracking.gif” (1×1 invisible tracking image.)On Opt-In Page:
<img src=”http://mysite/Tracking/OptinPage.php” width=”1″ height=”1″>