Google Buzz
February 10th, 2010
The moment I read about Google Buzz, my first thought was that it sucks to be Twitter. Then I realized that it is even worse to be Facebook. This is Google’s first iteration of Buzz and it has many benefits due to its design and integration with other Google products. I suspect some people will switch to Buzz from WordPress and other blogs as well.
Here is an article on Buzz versus Facebook I found. (It totally backs me up.)
Most of those arguments also apply to Twitter. Another big problem for marketers using Twitter is that you need short links, which is fine, except they are branded to someone else and do not have keywords in them for marketing. We recently added the ability to shrink GoTryTHIS links onto our twe.to domain so that you can use the same link there. Just like on your normal GoTryTHIS links, the short links are privately tracked live in detail, can be edited, can split-test traffic from Twitter to multiple affiliate programs, and can tell you which tweet to the same link sent the most traffic with campaigns.
However, with Buzz, you no longer have a 140 character space restriction, so you can use your regular GoTryTHIS links, branded to your domains, with your custom keywords in the links. While Twitter is not going anywhere soon, this aspect of Buzz is much better for marketers.
If you have not seen it yet, FastCompany wrote a great Buzz Tutorial.
THANK-YOU very much for the information. There is sooo much, streaming by soooo fast, it’s difficult to know what to look until someone points it and tells us why…I didn’t know BUZZ was a Blog. I thought it was just another profile with blanks to fill in, yet again!
Now I can go check out the links you’ve already pre-approved…thanks again!
[Reply]
thriftgirl62 (Leah) April 23rd, 2010 at 4:32 pm