GoTryTHIS News and Techniques

For marketing purposes, the keyword-rich redirect links branded to your own domain names that GoTryTHIS creates are the way to go, but they are not so great for Twitter where your long, normal looking GoTryTHIS links need to be reduced as small as possible.

We knew we needed to create a solution to give you the best of both worlds. We first considered mirroring your GoTryTHIS links on the leading link shrinking service, bit.ly, but decided not to because:

1. On bit.ly, your stats would be exposed for the Twitter links, instead of remaining private in your GoTryTHIS dashboard.
2. On bit.ly, you cannot use dash campaigns like on the normal GoTryTHIS links, so you cannot know which Twitter message initiated the click.
3. We want to later add into the GoTryTHIS dashboard stats so you will know how many clicks are coming through the Twitter versions of your link as opposed to your normal links, which we could not calculate if we used bit.ly.

So, we created our own link shrinking service exclusively for GoTryTHIS clients on our short domains twe.to (like “tweet to”) and klk.to (like “click to”). With the update coming next week, you can click a button to instantly create short, Twitter-friendly links, which redirect to your GoTryTHIS links.

You can use these new short links interchangeably with your regular GoTryTHIS link and they support all the features of your regular GoTryTHIS links except for embedding affiliate links. We made this decision because we do not want twe.to and klk.to to become known as “unsafe” domains used for embedded links, which could cause problems for all our clients down the road.

While we do not anticipate any major problems, this is a major new feature, so please note the “beta” status.

This entry was posted on Wednesday, December 2nd, 2009 at 12:12 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.