GoTryTHIS News and Techniques

U of GTT #9: Tracking conversions

July 23rd, 2009

One of the hidden features of GoTryTHIS is the ability to track conversions throughout your site.

Here’s how I do it.

I create a GoTryTHIS link for each step on my site with numbered names to keep them in order:

1. Landing Page
2. Order Page
3. Purchased!

And I give them all the same tag, in my case, “Conversions”. Then I can click on the conversions tag and see my results instantly graphed with trends on each page, if they are going up or down in traffic.

Each of those links can be an actual link, so I can just send people from the landing page to the order page through the 2nd GoTryTHIS link, and from the order page to the purchase page through the 3rd GoTryTHIS link.

Example 1:

Name: 1. “Landing Page”
Tags: “Conversions”
Redirect: “mysite.com/go_order.html”
To: “mysite.com/order_page.html” (The real file)

Then on my site, the order link might look like:
<a href=”mysite.com/go_order.html”>Order Now!</a>

In example 1, every time someone clicks on the order link, that link registers a click in GoTryTHIS.

The links can also be links to tracking images, where you have a 1×1 transparent empty.gif file:

Example 2:

Name: 1. “Landing Page”
Tags: “Conversions”
Redirect: “mysite.com/conversions/tracking.gif”
To: “mysite.com/images/empty.gif” (The real file)

Then anywhere on my landing page, I put:
<img src=”http://mysite.com/conversions/tracking.gif” width=”1″ height=”1″>

In example 2, every time that page gets loaded by a unique visitor, the tracking gif gets called, and registers as a click in GoTryTHIS for that link.

By using either of these techniques, you can get a very good representation of conversions on your site. You can also add tracking images into HTML emails so you can compare how many times your emails are opened versus clicks on the link in the email.

This entry was posted on Thursday, July 23rd, 2009 at 9:20 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “U of GTT #9: Tracking conversions”

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John,

I’ve been playing with Tracking202.com and their ability to track clickbank sales and correlate that with clicks and keyword source. Knowing that you pioneered this technology with GTT 1, can I do this with my GTT 2.0 account? Cuz Tracking202.com has graduated this feature into their Pro plan. If GTT 2,0 does not haave this capability, would you consider adding it?

Regards,

Rich

[Reply]

Richard September 5th, 2009 at 11:27 pm

John-
To continue on this example above U of GTT #9: Tracking conversions, lets say with either use of ex 1 or ex 2 above, can you track which “keyword” converted? and if so, how? or perhaps a quick screencast of how this is done.

Also, do you plan to include stat tracking imports from cj.com and other ad networks or direct like clickbank to determine overall effectiveness or is that somewhat out of scope, i guess it probably is .

[Reply]

Lisa April 16th, 2010 at 1:51 pm

Hi John,

Just joined and I must say this is looking to be an awesome marketing tool that every marketer must have!

The method you explained above is very helpful. It would be even more awesome if the system can calculate the conversion stats for us, such as the conversion/clicks and conversion/people so that we don’t have to manually calculate that using a calculator.

Thanks,
Welly Mulia

[Reply]

Welly Mulia June 8th, 2010 at 12:34 am

Hi John,

Any idea what I should do to track clicks accurately?

For example, let’s say I have this product I’m selling on http://www.productA.com. Sure I could set up a redirect link http://mysite.com/productA and everytime someone clicks this link, a click would be registered on GTT.

But what happen to those people who directly input http://www.productA.com into their browser? Clicks won’t be tracked this way.

Any suggestions?

Thanks,
Welly

[Reply]